Doing Business as Family

Building a farm in the city


Ever thought about working a farm? You’re probably already doing it, if you’ve got a family, and you’re running a business. A farm isn’t always cows, crops, and corn. We use The Farm as a metaphor for discussing the intensity and commitment it takes to not only run a business, but getting your family to labor alongside you. Listen for the comparisons of a farm, in your own life, and you’ll discover that you’re not alone in “working the fields.”

(Background music: “Trundle” by Podington Bear)

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Katie Archer

Katie Archer

Katie Archer has spent years running two things successfully - the business that she and her husband own, and the family that they love.

Katie has multiple business backgrounds in creative writing, sales, and finance. She has experienced a variety of work environments, from the travel industry, to cosmetic sales, software, and more recently, the design and development world. For the past four years has worked along side her amazing husband James in managing and growing their design business Forty, Inc, which culminated in an exciting recent acquisition.

Katie and James have two delightful and intelligent boys. Together as a family, they love to take road-trips, swim, play frisbee, and play the top Billboard playlists together. They live in a cute house in Gilbert, AZ.

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