Doing Business as Family

Erasing the guilt


Those little bits of paper that we trade for goods and services have the power to make us feel shame, guilt, and loathing about ourselves. How did we grant money that kind of power? We should quit that. It doesn’t help us move forward, so I say just drop the guilt, and get to work. Emotions like guilt gets in the way of action.

(Background music: “Ice Cream Sandwich” by Podington Bear)

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Katie Archer

Katie Archer

Katie Archer has spent years running two things successfully - the business that she and her husband own, and the family that they love.

Katie has multiple business backgrounds in creative writing, sales, and finance. She has experienced a variety of work environments, from the travel industry, to cosmetic sales, software, and more recently, the design and development world. For the past four years has worked along side her amazing husband James in managing and growing their design business Forty, Inc, which culminated in an exciting recent acquisition.

Katie and James have two delightful and intelligent boys. Together as a family, they love to take road-trips, swim, play frisbee, and play the top Billboard playlists together. They live in a cute house in Gilbert, AZ.

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