Doing Business as Family

The damaging cost of buying cheap


Does the dollar section lure you in? It’s so easy to buy 20 things that only cost you $20. But it’s a trap! Impulse shopping is the slippery slope to waste and clutter. Not only that, but it puts a strain on your long-term goals, your state of mind, and even at times, your health. FamilyCo executives, don’t be lulled into bins full of shiny things. Remember that today’s impulse buys are tomorrow’s land-fill donations. Buy for keeps, and buy for quality, and you’ll find that you will actually save money, when you buy the best.

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Katie Archer

Katie Archer

Katie Archer has spent years running two things successfully - the business that she and her husband own, and the family that they love.

Katie has multiple business backgrounds in creative writing, sales, and finance. She has experienced a variety of work environments, from the travel industry, to cosmetic sales, software, and more recently, the design and development world. For the past four years has worked along side her amazing husband James in managing and growing their design business Forty, Inc, which culminated in an exciting recent acquisition.

Katie and James have two delightful and intelligent boys. Together as a family, they love to take road-trips, swim, play frisbee, and play the top Billboard playlists together. They live in a cute house in Gilbert, AZ.

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